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birth of the walkman (and everything else after)

In Uncategorized on October 31, 2010 at 8:50 AM

From a soon-to-be-published new book by PSFK co-founder Piers Fawkes about finding good ideas…

(click on the pic for whole extract)

“…Impressed with the way [the accidental walkman prototype] worked, [Sony Electronics founder] Ibuka showed the device to his colleague Akio Morita and wondered if it could be used by young people to walk around and listen to music. Akio Morita found it impressive and began to carry it on his flights as well, but when he talked to his sales and marketing teams, they were very hesitant about the idea: for a start, they couldn’t understand why anyone would want to walk around wearing (what they considered) inferior quality headphones. Retailers were also hesitant about a product with no record button….”

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